p.15
Blake and a group of family and friends when to Argentina to distribute the 10,000 shoes. The children's feet were measured so that the children would have the right size shoe.
p. 16
"This business provided me with a sense of fulfillment unlike anything I'd ever felt before."- Blake Mycoskie
Blake sold his driver-education business to be able to have more funds for TOMS. With the funds, he was able to hire more people who understood the shoe business enabling the company to scale up operations.
p.18
"The quest for success is not the same as the quest for status and money."
p.19
Veteran footwear industries were against TOMS saying that the combination of a for-profit company with a social mission would complicate and undermine both. TOMS replies by saying that TOMS are more than a product, they are part of a story, a mission and a movement anyone can join.
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