Wednesday, March 21, 2012

Abstract

People all around the world go to stores or markets to get what they need in life such as food, clothing, shoes, and etc. People buy these items for personal reasons. Particular entrepreneurs, such as Blake Mycoskie the developer of TOMS, have taken the idea of purchasing goods to help benefit those living in poverty. These entrepreneurs have changed the idea of buying merchandise. They go about the process of helping those in need in different forms. In this paper, I will investigate and report on the different ways that the company TOMS gives to those in need. This paper will focus on the TOMS movement that donates books, shoes, food and glasses by a process called “One for one”. If a customer buys a pair of shoes or another product, the company donates a pair of shoes to a person in need. I will also present the idea of those who are against the idea of TOMS stating that if TOMS truly wanted to help people they would donate solely food and water not shoes.

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